What We Do
Anna Berdine, Principle
A seasoned veteran of the Life Science Industry, Ms. Berdine has a successful track record of building value through new market creation and commercializing innovative technologies. From microarrays to next generation sequencing to spatial biology, Ms. Berdine has been at the forefront of some of the biggest technology shifts in the genomics industry. With over 20 years of experience in market development and product management, Ms. Berdine is recognized for her ability to translate technology into products that fulfill unknown market needs.
Ms. Berdine has managed portfolios ranging from $100M to $1.5B
Kaleo Strategic Services
Successful commercialization remains the biggest challenge for many early stage life science tool companies. Kaleo Consulting applies years of industry experience to help you successfully navigate this critical phase.
Brand Definition
Crisp articulation of the company Mission, Vision and Brand Values to support investment thesis and drive employee recruitment
Product Positioning
and Messaging
Differentiate products from competition and describe the customer value in key market segments
Strategic
Market Plan
Build awareness and drive demand for products in key target markets
Organizational Evaluation
& Structural Design
Create a scalable Marketing structure that supports revenue and growth targets
Testimonials
Client's Say
About Us
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